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Manuela Keller and Philip McKay: Introducing 2 New Home Industry Trade Shows; Sun Shading Expo North America and R+T, Stuttgart Germany

Episode 208 of Window Treatments for Profit

Today With Manuela Keller & Philip McKay:

Today’s episode is sponsored by Messe Stuttgart, a German company that specializes in organizing trade shows, particularly for the home decor industry. They have been in the trade show business for more than 80 years, annually organizing around 60 shows and 100 conferences worldwide.

Manuela Keller and Philip McKay are joining us to tell us all about two upcoming events: Sun Shading Expo 2023 and R+T 2024, which will both bring together the sun shading and textiles industries. Here, you will be able to maximize your time and meet the right people to discuss business opportunities for the entire sun shading product range.

More About Manuela Keller & Philip McKay

About Manuela:


Manuela Keller is an experienced manager of international trade shows and events around the globe, with a proven track record in the event services industry since 2006. She has knowledge in strategic planning, business development, marketing strategy, event management and management.


Starting as an intern in the international department of Messe Stuttgart in 2006, she soon took on more responsibility and became project manager for official German Pavilions – joint company participations – at trade shows in all parts of the world – including SXSW (South by Southwest) in Austin, SolarPower in Anaheim, IMTS in Chicago, ArabHealth in Dubai – to name just a few.


In 2009, Manuela became the project manager of R+T Asia, the leading international trade show for the sun control and door industry in the ASEAN region. Other trade fairs such as R+T Middle East, R+T Russia, R+T Turkey and R+T South America were added over the years.


Today, she is Manager of Exhibitions and Events and responsible for the international trade shows of the R+T Alliance – R+T Asia (Shanghai, China), R+T Turkey (Istanbul, Turkey), Sun Shading Expo North America (changing locations/USA) and APAExpo by R+T (Barcelona, Spain).


Manuela Keller is also part of the project team for R+T – the World’s Leading Trade Fair for Roller Shutters, Doors and Sun Shading Systems. Among other things, she is responsible for the overarching exchange with the international association partners and supporters, the strategic and thematic support of the international conference program and the processing of international exhibitor and visitor inquiries, as well as the management of the international sales force. With more than 17 years of experience in organizing international trade shows, she brings remarkable added value and her global network to the organization of this outstanding, internationally renowned trade show.


The international trade fair heart beats in the middle of the dynamic Stuttgart region. Over 60 trade fairs and more than 100 congresses and events are held every year at our venue. We also operate all over the world and maintain a network of foreign representatives in 51 countries.


She has been married for more than 20 years and is a proud mother of a 10 year old son. As a balance to her working life, she likes to go for long walks in the nearby forest or attend live concerts – preferably punk or alternative rock.


About Philip:


Philip McKay has a proven track record as a successful senior executive with leading event companies.  Before becoming President of Messe Stuttgart IncPhilip founded nGage Events LLC. in 2012. nGage became the premier hosted buyer events company in North America where it produced over 15 events a year across many industries.


Phil McKay also served in many executive positions for some of the largest trade show producers in the globe such as:


Executive VP for Questex Media and was responsible for their hosted model events and technology group. He has also served as Senior Vice President of the World Market Center in Las Vegas in charge of growing their event portfolio in the furniture, gift and home accessories industries. Mr. McKay held the position of Group Vice President and General Manager at Gartner’s Vision Events, where he managed the teams of 10 different brands which were leaders in the hosted events in each of their verticals. He also served as Senior Vice President of International Business Development & Operations for Key3Media Group, overseeing the company’s portfolio of COMDEX and N+I with 20 plus markets in Latin America, Europe, Asia, Africa and Australia. Prior to Key3Media, McKay was Group Managing Director for Penton Media.


In 2004, Philip McKay was recognized and awarded a Lifetime Achievement Award from Tradeshow Week magazine for his outstanding and distinguished contributions to the global events industry.


Philip McKay is a past member of the board of directors of SISO. He was an active member in the Massachusetts Convention Center Advisory Board, also was past chairman of IAEE Senior Executive Advisory Board and The Future Strategy of Trade Fairs. He also was a past member of the Research Committee of CEIR and editorial advisory board member of Trade Show Executive Magazine.


He is a proud father of two men, and three grandchildren. When Phil is not working in his gardens and spoiling his grandchildren, you will find him on the golf course.

Connect with Manuela Keller & Philip McKay

Sun Shading Expo

R+T 2024

A Big THANK YOU to Today’s Podcast Sponsor:

This episode is sponsored by Messe Stuttgart