Vita’s Tip in 10 with Vita Vygovska: Why Is Gross Margin So Important

Episode 229 of Window Treatments for Profit

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229: Vita’s Tip in 10 with Vita Vygovska: Why Is Gross Margin So Important

Today with Vita Vygovska:

Welcome to Window Treatments for Profit. This episode is all about the importance of gross margin for window treatment businesses. Vita explains what gross margin is, how to calculate it, and why it matters for profitability and growth. She also gives some tips on how to improve gross margin by adjusting prices or costs.

Vita’s Ah-Ha Moments:

“The main reason for running a business is to be as profitable as possible. That’s the endgame.” -Vita

“For every $10 in revenue, $6 is allocated to operating the business.” -Vita

“The higher your gross margin, the better your business’s likelihood not just to survive – it allows it to thrive.” -Vita

More About Vita Vygovska:

Vitalia Vygovska (Vita for short!), CWFP, MBA, is an award-winning window treatment specialist, author, speaker, and the LuAnn University instructor for Systems Driven Operations.