What Would Lu Do?: Create a Trade Partner Kit to Build Relationships With Interior Designers
Today on Window Treatments for Profit
Today we have a What Would Lu Do show, all about how to initiate industry partnerships with interior designers through an industry partner kit. Much like a media kit, this is a great way to present your brand so that you can capture the attention of your ideal partners and elevate your client experience. We’re walking through what to include, how to deliver, and of course, why it’s important to be ready with systems and processes in place when the phone starts ringing
Pick It Apart
[00:37] LuAnn reviews the strategies she has discussed before about building relationships with interior designers.
[06:15] LuAnn explains how introducing yourself to a designer with a trade partner kit can help you stand out in the industry.
[08:29] LuAnn walks through how to include a short case study with some of the photos in your portfolio.
[15:33] LuAnn discusses the different ways you can deliver the kit, both in print and digitally.
[20:12] LuAnn talks about LuAnn University and how the courses can help you take action and move the needle in your business.
LuAnn Nigara’s Ah-Ha Moments
“When you build these relationships, they automatically fill your pipeline with new clients.” – LuAnn Nigara
“People buy you first and your resume second.” – LuAnn Nigara quoting Rachael Johanson
“We have to know where we want to go so that we can plan the route of accordingly. So, if your goal is to work with more interior designers next year, then creating a trade partner kit is probably a good idea.” – LuAnn Nigara
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