What Level is Your Design Business?

Vita Vygovska: Production Workroom Vs Concierge Workroom

Episode 261 of Window Treatments for Profit

Today With Vita Vygovska:

Welcome to Window Treatments for Profit! In this episode I’m joined by my good friend, Vita Vygovska, to discuss the differences between a full-service concierge workroom and a production workroom. We also talk about how full-service workrooms can respond when asked why they charge more than production workrooms. Either way, if you are a window treatment professional, you will learn all of the differences between the two types of showrooms. If you own a showroom, then you will learn how to answer that dreaded question.

Pick It Apart

[5:24] Vita explains the differences between a full-service concierge workroom compared to a production/track workroom.

[9:31] The core skills a production workroom has compared to the concierge.

[14:03] What a full-service workroom does during the estimate stage.

[17:41] The process of the expediting stage for a full-service workroom.

[24:58]} You are at will to explain to a client why you charge more as a full-service workroom.

LuAnn and Vita Vygovska’s Ah-Ha Moments

“A Full-service concierge workroom does everything a production workroom does, except their services extend through the last step of the window treatment.” – Vita Vygovska

“I can say with high confidence that when you work with a full-service workroom, the amount of care, attention, and vested interest in the relationship is a lot higher.” – Vita Vygovska 

More About Vita Vygovska

Vitalia (Vita for short) Vygovska is an award-winning author, speaker, business coach, and window treatment specialist. Her company, Vitalia Inc Window Treatments, is a comprehensive fabrication, measurement, installation, and project management service.  Born and raised in Ukraine, Vita came to America via a Rotary Exchange program when she was 15 years old.  She received her bachelor’s degree in Marketing and Fashion Merchandising from Albright College, and started her window treatment business in 2006 after 10 years in “corporate America” in pursuit of happiness and achievement as an Entrepreneur.  Professionalism, honesty, and integrity are the backbone of her business philosophy. While growing her endeavor, Vita’s goal was to make her clients’ lives easier, knowing that at least the window coverings part of the project was under control and the homeowner was taken care of.  Today, providing concierge-level, white-glove service exclusively to interior designers who are ready to fly first-class in the world of window treatments is what Vitalia Inc is renowned for. Interior Designers love working with Vitalia Inc because of the superb communication, tech-driven and meticulously detailed processes, and high-quality product. As a seasoned professional in the realm of custom window treatments, soft furnishings, upholstery, and beyond, Vita offers a wealth of knowledge and support for the interior design community. Education and outreach are a large focus of her business. She provides opportunities for interior designers and workrooms to take advantage of her vast library of resources which include classes, workshops, Window Treatment Friday podcast episodes and “Vita’s Tips in Ten” with LuAnn Nigara, and Window Treatment Friday Live episodes on Facebook & Instagram. Vita lives in Richboro, Bucks County with her husband and life-long friend Vitali, their son Anton and daughter Anna. You can also spot her on a ballroom floor dancing cha-cha or a Viennese Waltz, or in a weekly Insanity boot camp class.

Connect with Vita Vygovska

Vitalia Inc.

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