Pricing for Profit: Understanding Margin vs Markup

Episode 279 of Window Treatments for Profit

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279: Pricing for Profit: Understanding Margin vs Markup

Today With Vita Vygovska:

Hi! Welcome to Window Treatments For Profit! Today, we’re bringing back an episode we shared on A Well-Designed Business with my great friend Vita. There, we talked about pricing and specifically, about the difference between margin and markup. So take notes and let’s talk numbers!

More About Vita Vygovska

Vitalia (Vita for short) Vygovska is an award-winning author, speaker, business coach, and window treatment specialist. Her company, Vitalia Inc Window Treatments, is a comprehensive fabrication, measurement, installation, and project management service. Born and raised in Ukraine, Vita came to America via a Rotary Exchange program when she was 15 years old. She received her bachelor’s degree in Marketing and Fashion Merchandising from Albright College, and started her window treatment business in 2006 after 10 years in “corporate America” in pursuit of happiness and achievement as an Entrepreneur. Professionalism, honesty, and integrity are the backbone of her business philosophy. While growing her endeavor, Vita’s goal was to make her clients’ lives easier, knowing that at least the window coverings part of the project was under control and the homeowner was taken care of. Today, providing concierge-level, white-glove service exclusively to interior designers who are ready to fly first-class in the world of window treatments is what Vitalia Inc is renowned for. Interior Designers love working with Vitalia Inc because of the superb communication, tech-driven and meticulously detailed processes, and high-quality product. As a seasoned professional in the realm of custom window treatments, soft furnishings, upholstery, and beyond, Vita offers a wealth of knowledge and support for the interior design community. Education and outreach are a large focus of her business. She provides opportunities for interior designers and workrooms to take advantage of her vast library of resources which include classes, workshops, Window Treatment Friday podcast episodes and “Vita’s Tips in Ten” with LuAnn Nigara, and Window Treatment Friday Live episodes on Facebook & Instagram. Vita lives in Richboro, Bucks County with her husband and life-long friend Vitali, their son Anton and daughter Anna. You can also spot her on a ballroom floor dancing cha-cha or a Viennese Waltz, or in a weekly Insanity boot camp class.