What Would Lu Do?: How to Qualify Leads Without Disqualifying Your Future Revenue

Episode 316 of Window Treatments for Profit

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316: What Would Lu Do?: How to Qualify Leads Without Disqualifying Your Future Revenue

Today With LuAnn Nigara:

Hey friends—today we’re getting real about a critical part of running a profitable business: qualifying leads. Because let’s be honest—most of us are either letting go of clients who could have been ideal, or we’re wasting precious time on ones that were never a good fit to begin with.

In this episode, I’m sharing three real-world stories from my own business journey that reveal the hidden opportunities in client interactions you might be misjudging. These aren’t hypotheticals—they’re lessons hard-earned from decades of experience, and I want you to learn from them, not repeat them.

You’ll learn how to:

Spot a sleeper opportunity disguised as a “tire-kicker.”
Avoid the time-suck of clients who’ll never convert.
Reframe your qualifying mindset to one that protects revenue and positions your business for sustainable growth.

This isn’t about saying “no” faster—it’s about saying “yes” smarter. So let’s sharpen your lead-qualifying skills—because your future revenue depends on it.

LuAnn Nigara’s Ah-Ha Moments:

“Qualifying is not about shutting the door. It’s about asking the right questions so we can make an educated guess on whether we should open the door or not.” – LuAnn

“I’m not going to sell you knock-off products here to save a few bucks, and now what? The home you come to for peace and recreation has broken blinds that need servicing every time you show up here?” – LuAnn

“Don’t you ever qualify a person, in or out, based on how they look when they walk into your store. Treat every person like your next VIP client—because they just might be.” – LuAnn