What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 1

Today With LuAnn Nigara:

You’ve got the product knowledge, the design skills, and the consults on your calendar—but if you’re still leading with product instead of process, you’re leaving money on the table.

In this episode, LuAnn kicks off a powerful new solo series: The 7 Deadly Sales Sins, based on the real-world coaching she does every week with Exciting Windows! pros.

Today’s sin? Leading with the Product.

And to illustrate just how costly this habit can be, she walks you through one common consult—where a client says they want shutters—and shows how the sale can fall apart in three different ways:

• The Functional Mismatch
• The Silent Agreement
• The Budget Breakdown

If you’ve ever walked away from a consult feeling like it went great… only to never hear from the client again—this one is for you.

You’ll leave this episode with clarity, direction, and three specific steps to start closing more consistently—without sounding like a salesperson.

Plus: don’t miss LuAnn’s call to action for her upcoming Managing for Profits workshop with Vin—free registration details inside.

A Big THANK YOU to Today’s Podcast Sponsor:

This episode is sponsored by Exciting Windows!

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Other Shows:

#274: What Would Lu Do?: 6 Steps to Shift From Commodity Selling to Value Selling and Why You Need To

#314: What Would Lu Do?: How to Attract High-End Window Treatment Clients by Speaking to Their Priorities—Not Their Wallets