Cathy Heflin: Pinterest Foundations for Window Treatment Pros

Episode 343 of Window Treatments for Profit

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343: Cathy Heflin: Pinterest Foundations for Window Treatment Pros

Today on Window Treatments for Profit

In this crossover episode from A Well-Designed Business, Pinterest strategist Cathy Heflin explains the fundamentals that still matter today. Pinterest is a search engine, not a social platform, and when you understand how it works, you can create visibility that lasts for years. If you’re a window treatment professional who wants more qualified inquiries, more eyes on your projects, and a marketing effort that compounds over time, this conversation gives you the core principles you need.

You’ll learn:

Why Pinterest continues to drive long-term visibility
What “fresh pins” and consistency actually mean
How to optimize titles, descriptions, boards, and bios for search
How local window treatment pros can be discovered by the right clients
What’s changed for 2025 and what remains true

Be sure to download the updated Goodie for this episode.

LuAnn Nigara and Cathy Heflin’s Ah-Ha Moments

“We have to view Pinterest as a search engine like Google and YouTube, which automatically puts it into way more valuable real estate for our brains, our energy, our money, and our advertising or marketing dollars.” -LuAnn

“Done is better than perfect. Get that content up so that you can start to have something to pin to and have places to send your clients.” -Cathy

More About Cathy Heflin

Cathy Heflin is a Pinterest Marketing Consultant and Strategist. She launched her Pinterest consulting business after personally experiencing how powerful Pinterest was as a driver of traffic to her own blog and online home decor shop. She offers organic and paid ad Pinterest Marketing strategies to help brands grow brand awareness, increase website traffic, increase sales, and grow their email list subscribers.

Connect with Cathy Heflin

Website

Instagram

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