Q3 Series | Small On Purpose Part 3 | Stop Selling the Commodity, Start Selling You

Episode 363 of Window Treatments for Profit

0:00

0:35:57

363: Q3 Series | Small On Purpose Part 3 | Stop Selling the Commodity, Start Selling You

Today on Window Treatments for Profit

If you’re a company of one, you don’t necessarily need different marketing tactics than a larger company. You do need to be more discerning about which ones deserve your money and your time.

In Part 3 of the Small on Purpose series, LuAnn breaks down how a solo window treatment professional can get found consistently without wasting limited resources on marketing that isn’t producing the right opportunities.

You’ll learn how to turn happy clients into a more intentional referral engine, including a strategy from Stacey Brown Randall that more than doubled Rebecca Robinson’s referrals. LuAnn also walks you through a simple client phone-call exercise from Nicole Heymer that can uncover the actual language your customers use to explain why they chose you.

And there’s proof behind the exercise. After interviewing more than 100 homeowners, filmmaker and brand strategist Jude Charles discovered that not one said a beautiful portfolio was the reason they chose their designer.

LuAnn also shares the Window Works marketing decision that came from discovering as much as 70% of its work was taking the team 30 minutes to three hours away from the showroom, and why knowing where your best customers actually come from matters even more when you’re running lean.

You’ll also learn how to identify your real points of difference so you’re not left competing on the one thing a small business can least afford to compete on: price.

Because getting found is only half the equation.

The other half is giving the right client a reason to choose you.

Our Favorite Links

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Windowworksnj.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Exciting Windows⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What’s new with LuAnn Nigara

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Power Talk Friday Tour 2025⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Purchase LuAnn’s Books Here:

Book 1: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Audiobook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠