Bryan Short: The Value of Business Coaching for a Window Treatment Professional

Episode 58 of Window Treatments for Profit

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58: Bryan Short: The Value of Business Coaching for a Window Treatment Professional

Today With Bryan Short:

Welcome to Window Treatments for Profit. It’s no secret that I value coaching. I am a coach. I work with coaches. I interview coaches regularly. But I never tire of hearing how individual businesses benefit from different conversations and approaches with their coaches. Today, Bryan Short of Sewing Loft of Avon shares his insights into how a business coach transformed his business.

Pick It Apart

[6:16] Bryan shares how he started working primarily with designers.

[19:43] Bryan discusses how he chose a business coach (and why he went with one who doesn’t specialize in window treatments).

[26:23] Bryan and LuAnn talk about the ups and downs of working with your spouse.

[49:00] Bryan shares some of the specific challenges he overcame when working with designers.

LuAnn Nigara and Bryan Short’s Ah-Ha Moments

“Our pre-business coach philosophy was we do everything. But our clients are like, ‘that’s great but I don’t need a one-stop shop. I need someone who’s going to stop me from making mistakes, and if there is a mistake that happens that’s going to come up with a solution.” -Bryan

“What does it take to be an entrepreneur? It takes a lot of belief in yourself, guts, the ability to stomach a certain amount of risk, a vision for your company. The next sentence usually isn’t, ‘Oh I don’t know what to do, let’s ask somebody else?’ By definition an entrepreneur is someone who is self-reliant. But I have noticed that no matter how long someone is in business, the most successful ones almost always have some sort of coaching.” -LuAnn

More About Bryan Short:

Bryan Short is a former litigation attorney who joined his wife as co-owner of The Sewing Loft of Avon in 2013. The Sewing Loft specializes in fabricating custom soft furnishings, such as window treatments, indoor/outdoor cushions, pillows and slipcovers. Their primary clients are members of the interior design industry and homeowners. As a co-owner, Bryan wears many hats but concentrates on prepping projects for fabrication, marketing, client acquisition and retention, customer experience and long-term planning. In addition to his work at The Sewing Loft, Bryan is the current CT chapter president of the Interior Design Society, a national organization dedicated to education and business growing of members of the interior design industry.