What Would Lu Do?: Create a Trade Partner Kit to Build Relationships With Interior Designers
Today on Window Treatments for Profit
Today we have a What Would Lu Do show, all about how to initiate industry partnerships with interior designers through an industry partner kit. Much like a media kit, this is a great way to present your brand so that you can capture the attention of your ideal partners and elevate your client experience. We’re walking through what to include, how to deliver, and of course, why it’s important to be ready with systems and processes in place when the phone starts ringing
Pick It Apart
[00:37] LuAnn reviews the strategies she has discussed before about building relationships with interior designers.
[06:15] LuAnn explains how introducing yourself to a designer with a trade partner kit can help you stand out in the industry.
[08:29] LuAnn walks through how to include a short case study with some of the photos in your portfolio.
[15:33] LuAnn discusses the different ways you can deliver the kit, both in print and digitally.
[20:12] LuAnn talks about LuAnn University and how the courses can help you take action and move the needle in your business.
LuAnn Nigara’s Ah-Ha Moments
“When you build these relationships, they automatically fill your pipeline with new clients.” – LuAnn Nigara
“People buy you first and your resume second.” – LuAnn Nigara quoting Rachael Johanson
“We have to know where we want to go so that we can plan the route of accordingly. So, if your goal is to work with more interior designers next year, then creating a trade partner kit is probably a good idea.” – LuAnn Nigara
Our Favorite Links
Madeleine MacRae’s Home Pro Toolbox
What’s new with LuAnn Nigara
http://www.luannnigara.com/cob
Purchase LuAnn’s Books Here:
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara
LuAnn’s Website
LuAnn’s Blog
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Other Show Mentioned
WTFP #52: What Would Lu Do?: 3 Strategies for Building Partnerships with Interior Designers
AWDB #651: Power Talk Friday: Rachael Bozsik: Gaining Credibility in Interior Design
AWDB #759: Power Talk Friday: Rachael Bozsik: Discover Your Goldmine and Unleash Your Marketing
Other Resources Mentioned
Susie’s Website: Cloud Top Creative