Q4 Series | Part 1: DELETE – What Should You Stop Doing Before Year-End?

Episode 368 of Window Treatments for Profit

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368: Q4 Series | Part 1: DELETE – What Should You Stop Doing Before Year-End?

Today on Window Treatments for Profit

What if the thing holding your window treatment business back isn’t something you need to start doing, but something you need to stop?

As the year comes to a close, LuAnn Nigara launches a four-part series, DELETE, DOUBLE DOWN, DECIDE, DO, designed to help window treatment professionals make intentional decisions about how they’ll operate and grow their businesses in the coming year.

In this first episode, LuAnn shares the story of a one-hour coaching conversation with Vita Vygovska, who was struggling to break through approximately $450,000 in annual sales. Vita was organized, disciplined, and committed to delivering exceptional customer service. But one responsibility she believed was essential was consuming two to three days of her week. By questioning that responsibility and changing how she spent her time, Vita created more room to sell. The following year, her sales reached $750,000.

LuAnn also shares a personal story from her decades at Window Works about a local competitor who was convinced customers in their market wouldn’t pay retail prices. His belief stood in sharp contrast to LuAnn’s own experience selling at gross profit margins in the high 60s. It’s a reminder that assumptions we accept as facts can influence our pricing, our decisions, and ultimately our business results.

Throughout the episode, LuAnn walks listeners through four questions to help determine which responsibilities, processes, and beliefs deserve a closer look. She challenges you to identify three things in your business that may no longer serve you, choose one, and begin testing what could change.

This series complements LuAnn’s earlier tactical year-end business review episodes on A Well-Designed Business. While those episodes help you evaluate your numbers, marketing, systems, and results, this series focuses on what you decide to do with that information.

In this episode, you’ll learn:

Why being busy and being productive aren’t necessarily the same thing.
How to recognize responsibilities that no longer require your personal involvement.
Why an untested belief about your customers or market could be limiting your profitability.
Four questions to ask before you stop doing something or delegate it.
How to identify one meaningful change that could create capacity for growth.

Ready for an outside perspective on your business? Visit boardroomforcreatives.com to explore one-hour sessions with experienced business experts, including LuAnn Nigara, Vin Nigara, Vita Vygovska, Jessica Harling, and Michele Williams.

Your assignment: Find three things to question. Choose one to change.

Next in the series: DOUBLE DOWN — identifying what’s already working and deserves more of your attention.

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Purchase LuAnn’s Books Here:

Book 1: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Audiobook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠