TAKE THE QUIZ

What Level is Your Design Business?

Window Treatments For ProfitwithLuAnn Nigara

Episode 318

What Would Lu Do?: Exactly What to Ask on a Discovery Call: Sales Questions That Actually Work

Today With LuAnn Nigara: If you’ve ever fumbled your way through a discovery call or wondered why some leads ghost you after that first conversation—this episode is for you. LuAnn breaks down five strategic questions every window treatment...

Apple PodcastsGoogle PodcastsPlayer EmbedSHARE LEAVE A REVIEWListen in a New WindowDOWNLOADSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotifyview all episodesbrowse collectionssponsor the podcast
Hiring & Team Management
Hiring & Team Management

Hiring & Team Management

From installers to workrooms to admin to sales and beyond. How to hire and manage a team that will elevate your business.
Vita's Tips in Ten
Vita's Tips in Ten

Vita's Tips in Ten

Concise, specific tips from the master of process herself—Vita Vygovska.
C-Suite Talks
C-Suite Talks

C-Suite Talks

Join Madeleine MacRae for the kind of big-picture changes that transform a business from the inside out.
Window Treatment Processes
Window Treatment Processes

Window Treatment Processes

In the end, customers fall in love with the process, not just the product. How do your peers—the most successful window treatment pros—do it all? Get behind-the-scenes access to the processes of companies of all sizes.

Be the CEO
Be the CEO

Be the CEO

Rise above the day-to-day grind and become the leader that sets the standards and guides the business.
Window Treatment Sales
Window Treatment Sales

Window Treatment Sales

Custom window treatments are not a commodity sale—and typically not a small purchase. Perfect your sales skills, your team’s sales skills, and learn to build relationships with your customers.
Lessons From Seasoned Entrepreneurs
Lessons From Seasoned Entrepreneurs

Lessons From Seasoned Entrepreneurs

Skip the big mistakes and go straight to the next level. Learn from business icons—in the window treatment industry and beyond.
Business Development & Lead Generation
Business Development & Lead Generation

Business Development & Lead Generation

What's working now? In a world where relationships are everything and people hire people, how can you make the most of your resources?
Window Treatment Marketing
Window Treatment Marketing

Window Treatment Marketing

How do the most successful window treatment companies keep their pipelines full? Join us to find out.
Bound by Business
Bound by Business

Bound by Business

Host Jessica Harling uncovers the inner workings of family businesses and their unique dynamics.
Meet the WCAA
Meet the WCAA

Meet the WCAA

LuAnn Nigara interviews WCAA chapter leaders, sharing their journeys, challenges, and insights to help grow your window treatment business.
Working with Interior Designers
Working with Interior Designers

Working with Interior Designers

Relationships with design firms can yield consistent, upscale projects—but how can you make these connections, serve them at a high level, and keep them?
Technology & Innovative Tools
Technology & Innovative Tools

Technology & Innovative Tools

The right tools will save countless hours, bring precision to your process, and level up your customer experience. What options are out there now? Let's talk to the experts.
The Customer Experience
The Customer Experience

The Customer Experience

Consistently great experiences are the key to referrals, great online reviews, and a business that stands the test of time. How can you deliver that? Let's dig into the details.
Digital and Social Media
Digital and Social Media

Digital and Social Media

Whether you're targeting consumers or design professionals, social media and digital marketing are your best tools for increased visibility.

On Air Strategy Sessions
On Air Strategy Sessions

On Air Strategy Sessions

In these live coaching sessions, LuAnn Nigara sits down with designers and window treatment pros to tackle specific challenges in their businesses.

Episode 318

What Would Lu Do?: Exactly What to Ask on a Discovery Call: Sales Questions That Actually Work

Today With LuAnn Nigara: If you’ve ever fumbled your way through a discovery call or wondered why some leads ghost you after that first conversation—this episode is for you. LuAnn breaks down five strategic questions every window treatment...

Apple PodcastsGoogle PodcastsPlayer EmbedSHARE LEAVE A REVIEWListen in a New WindowDOWNLOADSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotifyview all episodesbrowse collectionssponsor the podcast
Hiring & Team Management
Hiring & Team Management

Hiring & Team Management

From installers to workrooms to admin to sales and beyond. How to hire and manage a team that will elevate your business.
Vita's Tips in Ten
Vita's Tips in Ten

Vita's Tips in Ten

Concise, specific tips from the master of process herself—Vita Vygovska.
C-Suite Talks
C-Suite Talks

C-Suite Talks

Join Madeleine MacRae for the kind of big-picture changes that transform a business from the inside out.
Window Treatment Processes
Window Treatment Processes

Window Treatment Processes

In the end, customers fall in love with the process, not just the product. How do your peers—the most successful window treatment pros—do it all? Get behind-the-scenes access to the processes of companies of all sizes.

Be the CEO
Be the CEO

Be the CEO

Rise above the day-to-day grind and become the leader that sets the standards and guides the business.
Window Treatment Sales
Window Treatment Sales

Window Treatment Sales

Custom window treatments are not a commodity sale—and typically not a small purchase. Perfect your sales skills, your team’s sales skills, and learn to build relationships with your customers.
Lessons From Seasoned Entrepreneurs
Lessons From Seasoned Entrepreneurs

Lessons From Seasoned Entrepreneurs

Skip the big mistakes and go straight to the next level. Learn from business icons—in the window treatment industry and beyond.
Business Development & Lead Generation
Business Development & Lead Generation

Business Development & Lead Generation

What's working now? In a world where relationships are everything and people hire people, how can you make the most of your resources?
Window Treatment Marketing
Window Treatment Marketing

Window Treatment Marketing

How do the most successful window treatment companies keep their pipelines full? Join us to find out.
Bound by Business
Bound by Business

Bound by Business

Host Jessica Harling uncovers the inner workings of family businesses and their unique dynamics.
Meet the WCAA
Meet the WCAA

Meet the WCAA

LuAnn Nigara interviews WCAA chapter leaders, sharing their journeys, challenges, and insights to help grow your window treatment business.
Working with Interior Designers
Working with Interior Designers

Working with Interior Designers

Relationships with design firms can yield consistent, upscale projects—but how can you make these connections, serve them at a high level, and keep them?
Technology & Innovative Tools
Technology & Innovative Tools

Technology & Innovative Tools

The right tools will save countless hours, bring precision to your process, and level up your customer experience. What options are out there now? Let's talk to the experts.
The Customer Experience
The Customer Experience

The Customer Experience

Consistently great experiences are the key to referrals, great online reviews, and a business that stands the test of time. How can you deliver that? Let's dig into the details.
Digital and Social Media
Digital and Social Media

Digital and Social Media

Whether you're targeting consumers or design professionals, social media and digital marketing are your best tools for increased visibility.

On Air Strategy Sessions
On Air Strategy Sessions

On Air Strategy Sessions

In these live coaching sessions, LuAnn Nigara sits down with designers and window treatment pros to tackle specific challenges in their businesses.

Episode 318

What Would Lu Do?: Exactly What to Ask on a Discovery Call: Sales Questions That Actually Work

Today With LuAnn Nigara: If you’ve ever fumbled your way through a discovery call or wondered why some leads ghost you after that first conversation—this episode is for you. LuAnn breaks down five strategic questions every window treatment...

Apple PodcastsGoogle PodcastsPlayer EmbedSHARE LEAVE A REVIEWListen in a New WindowDOWNLOADSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotifyview all episodesbrowse collectionssponsor the podcast
Hiring & Team Management
Hiring & Team Management

Hiring & Team Management

From installers to workrooms to admin to sales and beyond. How to hire and manage a team that will elevate your business.
Vita's Tips in Ten
Vita's Tips in Ten

Vita's Tips in Ten

Concise, specific tips from the master of process herself—Vita Vygovska.
C-Suite Talks
C-Suite Talks

C-Suite Talks

Join Madeleine MacRae for the kind of big-picture changes that transform a business from the inside out.
Window Treatment Processes
Window Treatment Processes

Window Treatment Processes

In the end, customers fall in love with the process, not just the product. How do your peers—the most successful window treatment pros—do it all? Get behind-the-scenes access to the processes of companies of all sizes.

Be the CEO
Be the CEO

Be the CEO

Rise above the day-to-day grind and become the leader that sets the standards and guides the business.
Window Treatment Sales
Window Treatment Sales

Window Treatment Sales

Custom window treatments are not a commodity sale—and typically not a small purchase. Perfect your sales skills, your team’s sales skills, and learn to build relationships with your customers.
Lessons From Seasoned Entrepreneurs
Lessons From Seasoned Entrepreneurs

Lessons From Seasoned Entrepreneurs

Skip the big mistakes and go straight to the next level. Learn from business icons—in the window treatment industry and beyond.
Business Development & Lead Generation
Business Development & Lead Generation

Business Development & Lead Generation

What's working now? In a world where relationships are everything and people hire people, how can you make the most of your resources?
Window Treatment Marketing
Window Treatment Marketing

Window Treatment Marketing

How do the most successful window treatment companies keep their pipelines full? Join us to find out.
Bound by Business
Bound by Business

Bound by Business

Host Jessica Harling uncovers the inner workings of family businesses and their unique dynamics.
Meet the WCAA
Meet the WCAA

Meet the WCAA

LuAnn Nigara interviews WCAA chapter leaders, sharing their journeys, challenges, and insights to help grow your window treatment business.
Working with Interior Designers
Working with Interior Designers

Working with Interior Designers

Relationships with design firms can yield consistent, upscale projects—but how can you make these connections, serve them at a high level, and keep them?
Technology & Innovative Tools
Technology & Innovative Tools

Technology & Innovative Tools

The right tools will save countless hours, bring precision to your process, and level up your customer experience. What options are out there now? Let's talk to the experts.
The Customer Experience
The Customer Experience

The Customer Experience

Consistently great experiences are the key to referrals, great online reviews, and a business that stands the test of time. How can you deliver that? Let's dig into the details.
Digital and Social Media
Digital and Social Media

Digital and Social Media

Whether you're targeting consumers or design professionals, social media and digital marketing are your best tools for increased visibility.

On Air Strategy Sessions
On Air Strategy Sessions

On Air Strategy Sessions

In these live coaching sessions, LuAnn Nigara sits down with designers and window treatment pros to tackle specific challenges in their businesses.

Episode 318

What Would Lu Do?: Exactly What to Ask on a Discovery Call: Sales Questions That Actually Work

Today With LuAnn Nigara: If you’ve ever fumbled your way through a discovery call or wondered why some leads ghost you after that first conversation—this episode is for you. LuAnn breaks down five strategic questions every window treatment...

Apple PodcastsGoogle PodcastsPlayer EmbedSHARE LEAVE A REVIEWListen in a New WindowDOWNLOADSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotifyview all episodesbrowse collectionssponsor the podcast
Hiring & Team Management
Hiring & Team Management

Hiring & Team Management

From installers to workrooms to admin to sales and beyond. How to hire and manage a team that will elevate your business.
Vita's Tips in Ten
Vita's Tips in Ten

Vita's Tips in Ten

Concise, specific tips from the master of process herself—Vita Vygovska.
C-Suite Talks
C-Suite Talks

C-Suite Talks

Join Madeleine MacRae for the kind of big-picture changes that transform a business from the inside out.
Window Treatment Processes
Window Treatment Processes

Window Treatment Processes

In the end, customers fall in love with the process, not just the product. How do your peers—the most successful window treatment pros—do it all? Get behind-the-scenes access to the processes of companies of all sizes.

Be the CEO
Be the CEO

Be the CEO

Rise above the day-to-day grind and become the leader that sets the standards and guides the business.
Window Treatment Sales
Window Treatment Sales

Window Treatment Sales

Custom window treatments are not a commodity sale—and typically not a small purchase. Perfect your sales skills, your team’s sales skills, and learn to build relationships with your customers.
Lessons From Seasoned Entrepreneurs
Lessons From Seasoned Entrepreneurs

Lessons From Seasoned Entrepreneurs

Skip the big mistakes and go straight to the next level. Learn from business icons—in the window treatment industry and beyond.
Business Development & Lead Generation
Business Development & Lead Generation

Business Development & Lead Generation

What's working now? In a world where relationships are everything and people hire people, how can you make the most of your resources?
Window Treatment Marketing
Window Treatment Marketing

Window Treatment Marketing

How do the most successful window treatment companies keep their pipelines full? Join us to find out.
Bound by Business
Bound by Business

Bound by Business

Host Jessica Harling uncovers the inner workings of family businesses and their unique dynamics.
Meet the WCAA
Meet the WCAA

Meet the WCAA

LuAnn Nigara interviews WCAA chapter leaders, sharing their journeys, challenges, and insights to help grow your window treatment business.
Working with Interior Designers
Working with Interior Designers

Working with Interior Designers

Relationships with design firms can yield consistent, upscale projects—but how can you make these connections, serve them at a high level, and keep them?
Technology & Innovative Tools
Technology & Innovative Tools

Technology & Innovative Tools

The right tools will save countless hours, bring precision to your process, and level up your customer experience. What options are out there now? Let's talk to the experts.
The Customer Experience
The Customer Experience

The Customer Experience

Consistently great experiences are the key to referrals, great online reviews, and a business that stands the test of time. How can you deliver that? Let's dig into the details.
Digital and Social Media
Digital and Social Media

Digital and Social Media

Whether you're targeting consumers or design professionals, social media and digital marketing are your best tools for increased visibility.

On Air Strategy Sessions
On Air Strategy Sessions

On Air Strategy Sessions

In these live coaching sessions, LuAnn Nigara sits down with designers and window treatment pros to tackle specific challenges in their businesses.

Episode 318

What Would Lu Do?: Exactly What to Ask on a Discovery Call: Sales Questions That Actually Work

Today With LuAnn Nigara: If you’ve ever fumbled your way through a discovery call or wondered why some leads ghost you after that first conversation—this episode is for you. LuAnn breaks down five strategic questions every window treatment...

Apple PodcastsGoogle PodcastsPlayer EmbedSHARE LEAVE A REVIEWListen in a New WindowDOWNLOADSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotifyview all episodesbrowse collectionssponsor the podcast
Hiring & Team Management
Hiring & Team Management

Hiring & Team Management

From installers to workrooms to admin to sales and beyond. How to hire and manage a team that will elevate your business.
Vita's Tips in Ten
Vita's Tips in Ten

Vita's Tips in Ten

Concise, specific tips from the master of process herself—Vita Vygovska.
C-Suite Talks
C-Suite Talks

C-Suite Talks

Join Madeleine MacRae for the kind of big-picture changes that transform a business from the inside out.
Window Treatment Processes
Window Treatment Processes

Window Treatment Processes

In the end, customers fall in love with the process, not just the product. How do your peers—the most successful window treatment pros—do it all? Get behind-the-scenes access to the processes of companies of all sizes.

Be the CEO
Be the CEO

Be the CEO

Rise above the day-to-day grind and become the leader that sets the standards and guides the business.
Window Treatment Sales
Window Treatment Sales

Window Treatment Sales

Custom window treatments are not a commodity sale—and typically not a small purchase. Perfect your sales skills, your team’s sales skills, and learn to build relationships with your customers.
Lessons From Seasoned Entrepreneurs
Lessons From Seasoned Entrepreneurs

Lessons From Seasoned Entrepreneurs

Skip the big mistakes and go straight to the next level. Learn from business icons—in the window treatment industry and beyond.
Business Development & Lead Generation
Business Development & Lead Generation

Business Development & Lead Generation

What's working now? In a world where relationships are everything and people hire people, how can you make the most of your resources?
Window Treatment Marketing
Window Treatment Marketing

Window Treatment Marketing

How do the most successful window treatment companies keep their pipelines full? Join us to find out.
Bound by Business
Bound by Business

Bound by Business

Host Jessica Harling uncovers the inner workings of family businesses and their unique dynamics.
Meet the WCAA
Meet the WCAA

Meet the WCAA

LuAnn Nigara interviews WCAA chapter leaders, sharing their journeys, challenges, and insights to help grow your window treatment business.
Working with Interior Designers
Working with Interior Designers

Working with Interior Designers

Relationships with design firms can yield consistent, upscale projects—but how can you make these connections, serve them at a high level, and keep them?
Technology & Innovative Tools
Technology & Innovative Tools

Technology & Innovative Tools

The right tools will save countless hours, bring precision to your process, and level up your customer experience. What options are out there now? Let's talk to the experts.
The Customer Experience
The Customer Experience

The Customer Experience

Consistently great experiences are the key to referrals, great online reviews, and a business that stands the test of time. How can you deliver that? Let's dig into the details.
Digital and Social Media
Digital and Social Media

Digital and Social Media

Whether you're targeting consumers or design professionals, social media and digital marketing are your best tools for increased visibility.

On Air Strategy Sessions
On Air Strategy Sessions

On Air Strategy Sessions

In these live coaching sessions, LuAnn Nigara sits down with designers and window treatment pros to tackle specific challenges in their businesses.

Episode 318

What Would Lu Do?: Exactly What to Ask on a Discovery Call: Sales Questions That Actually Work

Today With LuAnn Nigara: If you’ve ever fumbled your way through a discovery call or wondered why some leads ghost you after that first conversation—this episode is for you. LuAnn breaks down five strategic questions every window treatment...

Apple PodcastsGoogle PodcastsPlayer EmbedSHARE LEAVE A REVIEWListen in a New WindowDOWNLOADSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotifyview all episodesbrowse collectionssponsor the podcast
Hiring & Team Management
Hiring & Team Management

Hiring & Team Management

From installers to workrooms to admin to sales and beyond. How to hire and manage a team that will elevate your business.
Vita's Tips in Ten
Vita's Tips in Ten

Vita's Tips in Ten

Concise, specific tips from the master of process herself—Vita Vygovska.
C-Suite Talks
C-Suite Talks

C-Suite Talks

Join Madeleine MacRae for the kind of big-picture changes that transform a business from the inside out.
Window Treatment Processes
Window Treatment Processes

Window Treatment Processes

In the end, customers fall in love with the process, not just the product. How do your peers—the most successful window treatment pros—do it all? Get behind-the-scenes access to the processes of companies of all sizes.

Be the CEO
Be the CEO

Be the CEO

Rise above the day-to-day grind and become the leader that sets the standards and guides the business.
Window Treatment Sales
Window Treatment Sales

Window Treatment Sales

Custom window treatments are not a commodity sale—and typically not a small purchase. Perfect your sales skills, your team’s sales skills, and learn to build relationships with your customers.
Lessons From Seasoned Entrepreneurs
Lessons From Seasoned Entrepreneurs

Lessons From Seasoned Entrepreneurs

Skip the big mistakes and go straight to the next level. Learn from business icons—in the window treatment industry and beyond.
Business Development & Lead Generation
Business Development & Lead Generation

Business Development & Lead Generation

What's working now? In a world where relationships are everything and people hire people, how can you make the most of your resources?
Window Treatment Marketing
Window Treatment Marketing

Window Treatment Marketing

How do the most successful window treatment companies keep their pipelines full? Join us to find out.
Bound by Business
Bound by Business

Bound by Business

Host Jessica Harling uncovers the inner workings of family businesses and their unique dynamics.
Meet the WCAA
Meet the WCAA

Meet the WCAA

LuAnn Nigara interviews WCAA chapter leaders, sharing their journeys, challenges, and insights to help grow your window treatment business.
Working with Interior Designers
Working with Interior Designers

Working with Interior Designers

Relationships with design firms can yield consistent, upscale projects—but how can you make these connections, serve them at a high level, and keep them?
Technology & Innovative Tools
Technology & Innovative Tools

Technology & Innovative Tools

The right tools will save countless hours, bring precision to your process, and level up your customer experience. What options are out there now? Let's talk to the experts.
The Customer Experience
The Customer Experience

The Customer Experience

Consistently great experiences are the key to referrals, great online reviews, and a business that stands the test of time. How can you deliver that? Let's dig into the details.
Digital and Social Media
Digital and Social Media

Digital and Social Media

Whether you're targeting consumers or design professionals, social media and digital marketing are your best tools for increased visibility.

On Air Strategy Sessions
On Air Strategy Sessions

On Air Strategy Sessions

In these live coaching sessions, LuAnn Nigara sits down with designers and window treatment pros to tackle specific challenges in their businesses.

Episode 318

What Would Lu Do?: Exactly What to Ask on a Discovery Call: Sales Questions That Actually Work

Today With LuAnn Nigara: If you’ve ever fumbled your way through a discovery call or wondered why some leads ghost you after that first conversation—this episode is for you. LuAnn breaks down five strategic questions every window treatment...

Apple PodcastsGoogle PodcastsPlayer EmbedSHARE LEAVE A REVIEWListen in a New WindowDOWNLOADSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotifyview all episodesbrowse collectionssponsor the podcast
Hiring & Team Management
Hiring & Team Management

Hiring & Team Management

From installers to workrooms to admin to sales and beyond. How to hire and manage a team that will elevate your business.
Vita's Tips in Ten
Vita's Tips in Ten

Vita's Tips in Ten

Concise, specific tips from the master of process herself—Vita Vygovska.
C-Suite Talks
C-Suite Talks

C-Suite Talks

Join Madeleine MacRae for the kind of big-picture changes that transform a business from the inside out.
Window Treatment Processes
Window Treatment Processes

Window Treatment Processes

In the end, customers fall in love with the process, not just the product. How do your peers—the most successful window treatment pros—do it all? Get behind-the-scenes access to the processes of companies of all sizes.

Be the CEO
Be the CEO

Be the CEO

Rise above the day-to-day grind and become the leader that sets the standards and guides the business.
Window Treatment Sales
Window Treatment Sales

Window Treatment Sales

Custom window treatments are not a commodity sale—and typically not a small purchase. Perfect your sales skills, your team’s sales skills, and learn to build relationships with your customers.
Lessons From Seasoned Entrepreneurs
Lessons From Seasoned Entrepreneurs

Lessons From Seasoned Entrepreneurs

Skip the big mistakes and go straight to the next level. Learn from business icons—in the window treatment industry and beyond.
Business Development & Lead Generation
Business Development & Lead Generation

Business Development & Lead Generation

What's working now? In a world where relationships are everything and people hire people, how can you make the most of your resources?
Window Treatment Marketing
Window Treatment Marketing

Window Treatment Marketing

How do the most successful window treatment companies keep their pipelines full? Join us to find out.
Bound by Business
Bound by Business

Bound by Business

Host Jessica Harling uncovers the inner workings of family businesses and their unique dynamics.
Meet the WCAA
Meet the WCAA

Meet the WCAA

LuAnn Nigara interviews WCAA chapter leaders, sharing their journeys, challenges, and insights to help grow your window treatment business.
Working with Interior Designers
Working with Interior Designers

Working with Interior Designers

Relationships with design firms can yield consistent, upscale projects—but how can you make these connections, serve them at a high level, and keep them?
Technology & Innovative Tools
Technology & Innovative Tools

Technology & Innovative Tools

The right tools will save countless hours, bring precision to your process, and level up your customer experience. What options are out there now? Let's talk to the experts.
The Customer Experience
The Customer Experience

The Customer Experience

Consistently great experiences are the key to referrals, great online reviews, and a business that stands the test of time. How can you deliver that? Let's dig into the details.
Digital and Social Media
Digital and Social Media

Digital and Social Media

Whether you're targeting consumers or design professionals, social media and digital marketing are your best tools for increased visibility.

On Air Strategy Sessions
On Air Strategy Sessions

On Air Strategy Sessions

In these live coaching sessions, LuAnn Nigara sits down with designers and window treatment pros to tackle specific challenges in their businesses.

Episode 318

What Would Lu Do?: Exactly What to Ask on a Discovery Call: Sales Questions That Actually Work

Today With LuAnn Nigara: If you’ve ever fumbled your way through a discovery call or wondered why some leads ghost you after that first conversation—this episode is for you. LuAnn breaks down five strategic questions every window treatment...

Apple PodcastsGoogle PodcastsPlayer EmbedSHARE LEAVE A REVIEWListen in a New WindowDOWNLOADSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotifyview all episodesbrowse collectionssponsor the podcast
Hiring & Team Management
Hiring & Team Management

Hiring & Team Management

From installers to workrooms to admin to sales and beyond. How to hire and manage a team that will elevate your business.
Vita's Tips in Ten
Vita's Tips in Ten

Vita's Tips in Ten

Concise, specific tips from the master of process herself—Vita Vygovska.
C-Suite Talks
C-Suite Talks

C-Suite Talks

Join Madeleine MacRae for the kind of big-picture changes that transform a business from the inside out.
Window Treatment Processes
Window Treatment Processes

Window Treatment Processes

In the end, customers fall in love with the process, not just the product. How do your peers—the most successful window treatment pros—do it all? Get behind-the-scenes access to the processes of companies of all sizes.

Be the CEO
Be the CEO

Be the CEO

Rise above the day-to-day grind and become the leader that sets the standards and guides the business.
Window Treatment Sales
Window Treatment Sales

Window Treatment Sales

Custom window treatments are not a commodity sale—and typically not a small purchase. Perfect your sales skills, your team’s sales skills, and learn to build relationships with your customers.
Lessons From Seasoned Entrepreneurs
Lessons From Seasoned Entrepreneurs

Lessons From Seasoned Entrepreneurs

Skip the big mistakes and go straight to the next level. Learn from business icons—in the window treatment industry and beyond.
Business Development & Lead Generation
Business Development & Lead Generation

Business Development & Lead Generation

What's working now? In a world where relationships are everything and people hire people, how can you make the most of your resources?
Window Treatment Marketing
Window Treatment Marketing

Window Treatment Marketing

How do the most successful window treatment companies keep their pipelines full? Join us to find out.
Bound by Business
Bound by Business

Bound by Business

Host Jessica Harling uncovers the inner workings of family businesses and their unique dynamics.
Meet the WCAA
Meet the WCAA

Meet the WCAA

LuAnn Nigara interviews WCAA chapter leaders, sharing their journeys, challenges, and insights to help grow your window treatment business.
Working with Interior Designers
Working with Interior Designers

Working with Interior Designers

Relationships with design firms can yield consistent, upscale projects—but how can you make these connections, serve them at a high level, and keep them?
Technology & Innovative Tools
Technology & Innovative Tools

Technology & Innovative Tools

The right tools will save countless hours, bring precision to your process, and level up your customer experience. What options are out there now? Let's talk to the experts.
The Customer Experience
The Customer Experience

The Customer Experience

Consistently great experiences are the key to referrals, great online reviews, and a business that stands the test of time. How can you deliver that? Let's dig into the details.
Digital and Social Media
Digital and Social Media

Digital and Social Media

Whether you're targeting consumers or design professionals, social media and digital marketing are your best tools for increased visibility.

On Air Strategy Sessions
On Air Strategy Sessions

On Air Strategy Sessions

In these live coaching sessions, LuAnn Nigara sits down with designers and window treatment pros to tackle specific challenges in their businesses.

Episode 318

What Would Lu Do?: Exactly What to Ask on a Discovery Call: Sales Questions That Actually Work

Today With LuAnn Nigara: If you’ve ever fumbled your way through a discovery call or wondered why some leads ghost you after that first conversation—this episode is for you. LuAnn breaks down five strategic questions every window treatment...

Apple PodcastsGoogle PodcastsPlayer EmbedSHARE LEAVE A REVIEWListen in a New WindowDOWNLOADSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotifyview all episodesbrowse collectionssponsor the podcast
Hiring & Team Management
Hiring & Team Management

Hiring & Team Management

From installers to workrooms to admin to sales and beyond. How to hire and manage a team that will elevate your business.
Vita's Tips in Ten
Vita's Tips in Ten

Vita's Tips in Ten

Concise, specific tips from the master of process herself—Vita Vygovska.
C-Suite Talks
C-Suite Talks

C-Suite Talks

Join Madeleine MacRae for the kind of big-picture changes that transform a business from the inside out.
Window Treatment Processes
Window Treatment Processes

Window Treatment Processes

In the end, customers fall in love with the process, not just the product. How do your peers—the most successful window treatment pros—do it all? Get behind-the-scenes access to the processes of companies of all sizes.

Be the CEO
Be the CEO

Be the CEO

Rise above the day-to-day grind and become the leader that sets the standards and guides the business.
Window Treatment Sales
Window Treatment Sales

Window Treatment Sales

Custom window treatments are not a commodity sale—and typically not a small purchase. Perfect your sales skills, your team’s sales skills, and learn to build relationships with your customers.
Lessons From Seasoned Entrepreneurs
Lessons From Seasoned Entrepreneurs

Lessons From Seasoned Entrepreneurs

Skip the big mistakes and go straight to the next level. Learn from business icons—in the window treatment industry and beyond.
Business Development & Lead Generation
Business Development & Lead Generation

Business Development & Lead Generation

What's working now? In a world where relationships are everything and people hire people, how can you make the most of your resources?
Window Treatment Marketing
Window Treatment Marketing

Window Treatment Marketing

How do the most successful window treatment companies keep their pipelines full? Join us to find out.
Bound by Business
Bound by Business

Bound by Business

Host Jessica Harling uncovers the inner workings of family businesses and their unique dynamics.
Meet the WCAA
Meet the WCAA

Meet the WCAA

LuAnn Nigara interviews WCAA chapter leaders, sharing their journeys, challenges, and insights to help grow your window treatment business.
Working with Interior Designers
Working with Interior Designers

Working with Interior Designers

Relationships with design firms can yield consistent, upscale projects—but how can you make these connections, serve them at a high level, and keep them?
Technology & Innovative Tools
Technology & Innovative Tools

Technology & Innovative Tools

The right tools will save countless hours, bring precision to your process, and level up your customer experience. What options are out there now? Let's talk to the experts.
The Customer Experience
The Customer Experience

The Customer Experience

Consistently great experiences are the key to referrals, great online reviews, and a business that stands the test of time. How can you deliver that? Let's dig into the details.
Digital and Social Media
Digital and Social Media

Digital and Social Media

Whether you're targeting consumers or design professionals, social media and digital marketing are your best tools for increased visibility.

On Air Strategy Sessions
On Air Strategy Sessions

On Air Strategy Sessions

In these live coaching sessions, LuAnn Nigara sits down with designers and window treatment pros to tackle specific challenges in their businesses.

Episode 318

What Would Lu Do?: Exactly What to Ask on a Discovery Call: Sales Questions That Actually Work

Today With LuAnn Nigara: If you’ve ever fumbled your way through a discovery call or wondered why some leads ghost you after that first conversation—this episode is for you. LuAnn breaks down five strategic questions every window treatment...

Apple PodcastsGoogle PodcastsPlayer EmbedSHARE LEAVE A REVIEWListen in a New WindowDOWNLOADSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotifyview all episodesbrowse collectionssponsor the podcast
Hiring & Team Management
Hiring & Team Management

Hiring & Team Management

From installers to workrooms to admin to sales and beyond. How to hire and manage a team that will elevate your business.
Vita's Tips in Ten
Vita's Tips in Ten

Vita's Tips in Ten

Concise, specific tips from the master of process herself—Vita Vygovska.
C-Suite Talks
C-Suite Talks

C-Suite Talks

Join Madeleine MacRae for the kind of big-picture changes that transform a business from the inside out.
Window Treatment Processes
Window Treatment Processes

Window Treatment Processes

In the end, customers fall in love with the process, not just the product. How do your peers—the most successful window treatment pros—do it all? Get behind-the-scenes access to the processes of companies of all sizes.

Be the CEO
Be the CEO

Be the CEO

Rise above the day-to-day grind and become the leader that sets the standards and guides the business.
Window Treatment Sales
Window Treatment Sales

Window Treatment Sales

Custom window treatments are not a commodity sale—and typically not a small purchase. Perfect your sales skills, your team’s sales skills, and learn to build relationships with your customers.
Lessons From Seasoned Entrepreneurs
Lessons From Seasoned Entrepreneurs

Lessons From Seasoned Entrepreneurs

Skip the big mistakes and go straight to the next level. Learn from business icons—in the window treatment industry and beyond.
Business Development & Lead Generation
Business Development & Lead Generation

Business Development & Lead Generation

What's working now? In a world where relationships are everything and people hire people, how can you make the most of your resources?
Window Treatment Marketing
Window Treatment Marketing

Window Treatment Marketing

How do the most successful window treatment companies keep their pipelines full? Join us to find out.
Bound by Business
Bound by Business

Bound by Business

Host Jessica Harling uncovers the inner workings of family businesses and their unique dynamics.
Meet the WCAA
Meet the WCAA

Meet the WCAA

LuAnn Nigara interviews WCAA chapter leaders, sharing their journeys, challenges, and insights to help grow your window treatment business.
Working with Interior Designers
Working with Interior Designers

Working with Interior Designers

Relationships with design firms can yield consistent, upscale projects—but how can you make these connections, serve them at a high level, and keep them?
Technology & Innovative Tools
Technology & Innovative Tools

Technology & Innovative Tools

The right tools will save countless hours, bring precision to your process, and level up your customer experience. What options are out there now? Let's talk to the experts.
The Customer Experience
The Customer Experience

The Customer Experience

Consistently great experiences are the key to referrals, great online reviews, and a business that stands the test of time. How can you deliver that? Let's dig into the details.
Digital and Social Media
Digital and Social Media

Digital and Social Media

Whether you're targeting consumers or design professionals, social media and digital marketing are your best tools for increased visibility.

On Air Strategy Sessions
On Air Strategy Sessions

On Air Strategy Sessions

In these live coaching sessions, LuAnn Nigara sits down with designers and window treatment pros to tackle specific challenges in their businesses.