Linda Woodard: From Interior Designer to Window Treatment Specialist, and WCAA Eastern Massachusetts President

Episode 291 of Window Treatments for Profit

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291: Linda Woodard: From Interior Designer to Window Treatment Specialist, and WCAA Eastern Massachusetts President

Today With Linda Woodard:

Welcome to Window Treatments for Profit. It’s no secret that I am a big believer in organizations like the WCAA, Exciting Windows, IDS—places where you can form the relationships that become gamechangers for your business, whether it’s through lessons and advice, client referrals, vendor connections—whatever it is. Relationships are everything.

My guest today, Linda Woodard, understands that all too well. When she transitioned from designer to window treatment professional, she turned to the WCAA for guidance—and now 13 years later, she’s the President of the Northeast chapter. Today, she shares insights about the WCAA and how to make the most out of it, along with lessons she’s learned in the industry and how she’s navigated her business.

More About Linda Woodard

After years in the corporate world, Linda Woodard had a pivotal moment that led her to reassess her life’s direction. Feeling a profound desire to channel her creative energies, she decided to take a leap of faith, leaving behind the stability and security of her corporate marketing and sales career to start a new journey into the world of design.

Linda’s career in design began by apprenticing with one of the area’s foremost window treatment experts where she developed skills, learned nuances of the industry, and began developing a loyal client base. In 2011, fueled by vision and unwavering determination, she established Linda’s Decors. The early days of countless hours and hard work paid off as her newfound vocation attracted clients seeking her unique blend of innovation, practicality, and creativity.

Over the years, Linda’s portfolio has flourished, boasting an impressive array of thousands of residential and commercial projects. From high-end waterfront estates to cozy family cottages, each space bears the mark of her meticulous attention to detail and commitment to excellence.

Linda believes that each window tells a story and her mission is to craft treatments that reflect the personality of not only the space but the people who inhabit it.

Remaining at the industry forefront, Linda actively participates in seminars, conferences, and events. She is the current President of the Window Covering Association of America’s Northeast chapter, the nation’s largest and longest established trade group for dealers, designers, and workrooms. Holding credentials as both a Certified Window Fashion Professional and a Certified Interior Designer, Linda continues to win acclaim for her extraordinary service, which not only saves her clients time, money, and stress, but also enhances the value of their lives and homes.