What Would Lu Do?: Part 3 – Ghosting: Fear of Making Mistakes

Today With LuAnn Nigara:

Why do some clients disappear just when they seem ready to buy? In this episode of Window Treatments for Profit, we’re tackling a major reason why potential clients ghost: fear of making a big mistake.

Even the most excited clients can hesitate if they feel uncertain, uneducated, or afraid of regret. As the expert in the room, it’s your job to recognize and ease these fears so they feel confident moving forward.

In this episode, you’ll learn:

The four ways fear of mistakes shows up—and how to spot it early.

How to bridge the knowledge gap so clients feel informed, not overwhelmed.

How to counteract financial hesitation and position the true value of custom window treatments.

The power of social proof, expert recommendations, and clear guarantees to eliminate client doubt.

Stop losing clients to hesitation! Learn how to turn uncertainty into confidence and guide your clients toward a decision they’ll love.

A Big THANK YOU to Today’s Podcast Sponsor:

This episode is sponsored by Exciting Windows!

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Other Shows:

WTFP #303: What Would Lu Do?: Here’s One Strategy to Overcome Client Ghosting

WTFP #304: What Would Lu Do?: Part 2: Why Clients Ghost – Decision Fatigue

WTFP #305: What Would Lu Do?: Ghosted After the Quote? The Pricing Conversation You’re Avoiding

AWDB #485: Power Talk Friday: Claire Jefford: Rock the Consult

AWDB #432: Power Talk Friday: LuAnn Nigara: Your Client Is Wrong, Now What?