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Overheard: Inside a Window Treatment Mastermind: How 5 Experts Built a Powerhouse Support System

Episode 309 of Window Treatments for Profit
309: Overheard: Inside a Window Treatment Mastermind: How 5 Experts Built a Powerhouse Support System

Today With Vita, Jill, Nikki, Julie, Leslie:

Hi, welcome to Window Treatments for Profit. On today’s episode, I’m joined by five powerhouse window treatment experts: Vita Vygovska, Leslie Excell, Jill Ballew, Julie Murphy, and Nikki Greenwood. For the past two years, they’ve been meeting monthly in their own mastermind group, sharing everything from financials to marketing strategies.

More About Vita, Jill, Nikki, Julie, Leslie

Nikki Greenwood:

Nikki is the owner and lead designer of Savannah Window Fashions, a full service window treatment and soft goods design firm and workroom serving coastal Georgia and South Carolina.

As the fifth generation of her family involved in the design and construction of custom homes, she has a deep and abiding love for building and architecture.

Julie Murphy:

I began my foray into the art of window treatment fabrication as the sole proprietor of a home-based business. It was only natural that my passion fed a desire to expand capacity to meet the needs of my growing clientele.

Jill Ballew:

For over 25 years, Jill Ballew has been a leading force in the luxury window treatment industry, blending artistry, precision, and innovation to create extraordinary spaces. As the founder and CEO of High Country Drapery Designs, she has built a reputation for delivering tailor-made soft furnishings and high-end window coverings that elevate interiors with sophistication and function.

Vita Vygovska:

Vitalia Vygovska (Vita for short!), CWFP, MBA, is an award-winning window treatment specialist, author, speaker, and the LuAnn University instructor for Systems Driven Operations.

Leslie Excell:

Leslie Excell, President of Excell In Design Group, embodies the perfect balance of passion, creativity, and an open heart. With a natural gift for adapting to new ideas and embracing fresh perspectives, Leslie leads her talented team to inspire and elevate the world-class designers they serve, creating a space where artistry and collaboration flow seamlessly.

Connect with Vita, Jill, Nikki, Julie, Leslie

Nikki Greenwood:

Website

Instagram

LinkedIn

Julie Murphy:

Website

Instagram

Facebook

Jill Ballew:

Website

Instagram

Facebook

LinkedIn

Vita Vygovska:

Website

Instagram

Facebook

Pinterest

YouTube

LinkedIn

Leslie Excell:

Website

Instagram

Facebook

A Big THANK YOU to Today’s Podcast Sponsor:

This episode is sponsored by Exciting Windows!

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Other Resources:

This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

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21st Exciting Windows! Annual Conference – April 16th – 18th, 2025 – West Palm Beach, Florida

Managing For Profits Registrations Are Open! – Next Locations: Oklahoma & Nebraska

Other Shows:

WTFP #34: Nikki Greenwood: from Corporate to the Window Treatment Business

WTFP #286: Julie Murphy: From Home Sewing to Million-Dollar Workroom

WTFP #122: Jill Ballew: Her System for Chasing Post Installation Issues