What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 2: Avoiding the Budget Talk

Today With LuAnn Nigara:

Are you tiptoeing around the money conversation—and wondering why your quotes are landing with crickets?

In Part 2 of our special series, LuAnn breaks down one of the most common (and costly) sales mistakes: Avoiding the budget talk. She explains why staying silent doesn’t create comfort—it creates doubt. And how floating a confident investment range early in the consult builds trust, transparency, and bigger closes.

This episode is packed with real-world examples, mindset reframes, and proven scripts you can use right away. Plus, we revisit Beatriz’s story from our Ghosted series to show exactly what’s at stake when you skip this step.

What You’ll Learn:

• Why avoiding budget talk actually increases the risk of losing the sale
• How to confidently introduce investment ranges in the consult
• What Beatriz’s ghosted quote teaches all of us
• The power of the “Eyeball Estimate” in the Exciting Windows! 7-Step Sales Proces
• Real scripts to help you open the money conversation with leadership

Ready to lead with clarity instead of fear? This episode will help you shift your mindset, upgrade your consult process, and stop ghosting yourself.

 

A Big THANK YOU to Today’s Podcast Sponsor:

This episode is sponsored by Exciting Windows!

 

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Other Shows:

WTFP #320 What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 1

WTFP #305: What Would Lu Do?: Ghosted After the Quote? The Pricing Conversation You’re Avoiding