What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 4: Being a Chameleon

Today With LuAnn Nigara:

In Part 4 of our solo sales series, LuAnn tackles a sneaky but costly sales habit: being a chameleon. It’s what happens when you adjust your tone, your process—or even your pricing—just to stay in the client’s comfort zone.

The problem? You’re not leading the sale anymore… you’re following it.

In this episode, LuAnn breaks down:

• The difference between empathetic communication and giving away your power
• How trying to be “easy to work with” can quietly weaken your value
• Real-world scenarios where salespeople shift, bend, and blend—and end up forgettable
• Phrases that anchor your authority (without being pushy)
• What true leadership looks and sounds like in a consult

Plus, she shares a bonus resource from her other podcast, A Well-Designed Business, where Sharon L. Sherman helps you understand your own personality type—and how it plays out during the sales process.

If you’ve ever walked out of a sales call thinking, “Why didn’t I just say what I knew was right?”—this one’s for you.

 

A Big THANK YOU to Today’s Podcast Sponsor:

This episode is sponsored by Exciting Windows!

 

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⁠⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠⁠

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Other Shows:⁠⁠⁠

⁠WTFP #320: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 1⁠

⁠WTFP #321: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 2: Avoiding the Budget Talk⁠

WTFP #322: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 3: Feature Dumping

AWDB #892: Sharon L. Sherman: Decoding Personality Types for Successful Client Outcomes