What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 5: Avoiding the Close

Today With LuAnn Nigara:

If you’re doing beautiful consultations and still walking away without a signed agreement—this episode is for you.

In Part 5 of our “7 Deadly Sales Sins” series, LuAnn breaks down one of the most costly mistakes sales professionals make: Avoiding the Close. You’ll learn why clients actually want to be guided to a decision, how to confidently ask for the business without feeling salesy, and what practical steps you can take today to lead your consults with clarity and results.

You’ll also hear:

• Why “Let me know what you think” is not a closing strategy
• What avoiding the close really signals to your client
• The 4 steps to close with integrity—not pressure
• How one simple question could’ve made the difference in your last lost sale

And if you’ve ever left a consultation thinking “I thought that went great—what happened?”… this one will hit home.

A Big THANK YOU to Today’s Podcast Sponsor:

This episode is sponsored by Exciting Windows!

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Other Shows:⁠⁠⁠⁠⁠

⁠⁠WTFP #320: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 1⁠⁠

⁠⁠WTFP #321: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 2: Avoiding the Budget Talk⁠⁠

⁠WTFP #322: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 3: Feature Dumping⁠

WTFP #323: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 4: Being a Chameleon