What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 3: Feature Dumping

Today With LuAnn Nigara:

Today we’re tackling one of the sneakiest sales habits out there—Feature Dumping. Yep, this one shows up when you think you’re impressing your client with all the bells and whistles…but what you’re really doing is overwhelming them and missing the mark.

Here’s the truth: your clients don’t want a product pitch. They want a solution. They want to know how your expertise—and the beautiful window treatments you deliver—will improve their life, their home, and their peace of mind.

In this episode, I walk you through:

• Why detail-loving pros (like many of us!) fall into this trap
• How to shift from selling specs to selling results
• Real-world strategies to connect, build trust, and close the sale

This one’s for the designer, the installer, the salesperson—anyone in our industry who wants to stop spinning their wheels and start closing more deals.

 

A Big THANK YOU to Today’s Podcast Sponsor:

This episode is sponsored by Exciting Windows!

 

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Other Shows:⁠

WTFP #320: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 1

WTFP #321: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 2: Avoiding the Budget Talk